By taking on fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to become customers Seglar has found a method to keep their interlocking bricks in the hands of millions. 2 weeks . model that other companies will need to follow, says McKee.
In 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety https://lego-x.com/2019/11/15/what-lego-vdr-users-can-teach/ of wooden toys and games. It wasn’t before the following 365 days that they started using a new plastic-injection edges machine to make plastic bricks, which shortly gave all of them an advantage more than their competition in the flourishing post-war industry.
In 49, they developed producing the bricks with studs about them to enable them to hole together. This was a key version, making the bricks much more stable and durable. Later, in 1958, they made a major improvement with the introduction of what is known since the „stud and joining system“, which usually ensures that almost every Lego packet fits with any other packet. These two essential iterations will be why Profano sets developed 40 years before still interlock seamlessly with those constructed today.
Through the years, Lego offers kept its finger in the pulse of pop lifestyle by joining up with big-name franchises just like Star Battles and Harry Potter. They have also embraced the community of adults which might be fans of the brand, known as AFOLs (Adult Supporters of Lego), with a choice of sets including the Back to the Long run DeLorean period machine and a set of girl Nasa researchers.